SEO is the process of getting value in the eyes of search engine like Google etc. In other words we can say SEO is a practice to improve the visibility in search engine results to get more traffic on your site.

SEO can play big role in boosting your site but it can also damage your business site & reputation if you don’t handle this with care. Google love to include organic search results and paid advertisement in Google search result pages. SEO is not all about making your site search engine friendly, its about making your site user friendly too.

You can get huge information from webmaster tools, official webmaster blogger outreach & their discussion form if you need any information related how to optimize your site.

The best way to get the value in the eyes of Google is to make your site user friendly not search engine friendly.

Selecting a best India Seo agency there are lot of important factors to be considered to make the business successful. If you are planning to hire any SEO agency for your site then make sure they are well experience in this field. Never hire  SEO agency on the basis of office structure & technologies.

When you plan to hire SEO agency do proper research about this. Its little bit difficult to choose SEO agency that fit perfectly in your requirements.

You can learn SEO yourself  but depends upon your time effort & willingness to learn. However instead of learning yourself if you hire a SEO outsourcing agency which is experts in organic search, link building, branding, visibility creation I think it will be more advantageous.